Puxxle

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Website design & digital strategy for Puxxle

Puxxle is a Canadian startup developing an AI-powered SaaS platform designed to help UX and product teams transform their search data into actionable insights. All in record time!

The aim of this website creation was to go from a simple waiting landing page to a complete, multi-page, professional site, ready for the app's commercial launch in 2025.

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Scope

English content strategy
UX & SEO
Webdesign
WordPress integration

Customer & Year

Puxxle Canada
September 2025

My mission

Digital strategy & website creation

To bring this new digital identity to life, I managed the site's strategy as well as the creation of visual and editorial content, in order to lay the foundations for a clear, bold and coherent universe.
I also designed and integrated the site on WordPress, with the aim of creating a fluid, modern experience in line with Puxxle's innovative and slightly impertinent DNA.

My actions

Complete site structuring: Home, Features, Pricing, Case Studies, Contact pages
UX and SEO copywriting in English with a clear, friendly and punchy tone
Create engaging, conversion-oriented CTAs
Integration of a personalized contact form (Mailchimp + PHP contact)
Addition of a Calendly module for online appointment scheduling
Alignment of storytelling, brand tone and visual design

Responsive mobile

The mobile version of the Puxxle site has been designed as a natural extension of the product experience: fast, clear and ultra-functional.

All blocks have been reorganized to facilitate immediate action - registration, booking an appointment, discovering features - without visual overload.
Key sections (features, pricing, demo, CTAs) have been simplified to remain legible at a glance, and theme animations have been adjusted to remain fluid on mobile.

Results

A fast, modern mobile experience perfectly in keeping with the SaaS spirit of Puxxle, where the user is always in control, even on a small screen. The entire site has been optimized to keep conversion simple and natural, whatever the device.