Bed Republic - Redesign

Bedding & Bath e-commerce website

Bed Republic website redesign

After revamping its graphic and editorial identity, Bed Republic neededa site that would fully reflect this new personality: more premium, more coherent, more human.
The old Shopify site was dense, not very readable, and did not sufficiently highlight the comfort, quality of materials, transparency of production and advantages of the "on-demand" model.

The aim of this redesign was to transform a generic e-commerce site that wasn't converting into a clear, reassuring, high-performance site, designed to convince, convert and build loyalty.

All this while embodying the new Bed Republic identity.

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Scope

  • UX & tree structure
  • Webdesign
  • Shopify integration
  • SEO optimization
  • Redesign of product pages
  • Content creation
  • Purchase path & conversion
  • Email marketing (Klaviyo)

Customer & Date

  • Bed Republic
  • July 2024

My mission

Rethinking the e-commerce experience from A to Z

I worked with Bed Republic on the complete redesign of their Shopify site, including architecture, page structure, design, UX writing and content.
Objective: create a site that is clearer, faster, more immersive, and above all, truly focused on customer needs.

My actions

01. UX & site architecture

  • Complete redesign of the tree structure

  • Simplifying the purchasing process

  • Clarification of categories and information pages

  • Conversion-optimized content hierarchy

02. Webdesign & Shopify integration

  • Creation of a design aligned with the new identity

  • Shopify integration: custom sections, visuals, micro-animations

  • Banners, storytelling blocks, reassurance visuals

  • Performance optimization (weight, speed, layout)

03. Conversion-oriented product pages

  • Redesigned structure: benefits, materials, reassurance
  • Product storytelling and customized iconography
  • Answers to objections + comparisons
  • UX writing for clarity and action

04. SEO & strategic content

  • Complete SEO rewriting (metas, Hn, pillar pages)
  • Long pages & buying guides
  • Technical optimization for natural visibility
  • Reinforced semantic structure

05. Emailing & engagement

  • Klaviyo automations (cart abandonment, post-purchase, welcome...)
  • Creation of newsletters aligned with brand tone
  • Advanced segmentation
  • Continuous analysis & optimization

Responsive Mobile

Initially designed for mobile, the site now offers a fluid, fast and immersive experience:

  • simplified menus,

  • optimized visuals,

  • storytelling blocks adapted to scrolling,

  • More visible and better positioned CTAs,

  • redesigned product sheets for reassurance and conversion.

The premium experience is no longer confined to the computer: it fits right into your hand.

Partnership

"Since the redesign, I still support Bed Republic on maintenance, site evolution and ongoing sales optimization."

Ongoing support & business impact

We work hand in hand on :

  • sales operations,
  • improving the conversion tunnel,
  • continuous SEO,
  • the creation of new content,
  • optimization of product sheets,
  • and the addition of key e-commerce functionalities (payment in instalments, reassurance tools, pedagogy, sales performance, etc.).

The results

This overhaul, supported by ongoing optimization work, has enabled Bed Republic to achieve concrete, measurable results:

  • A clearer, more reassuring and more efficient purchasing process

  • A consistent premium identity across all points of contact

38

%
increase in organic traffic in 6 months

22

%
Increased conversions on optimized product pages

17

%
More customers in 6 months