Maison Couleurs

Bedding & Bath e-commerce website

Strategic redesign of the Maison Couleurs website

Maison Couleurs is the showcase site for the Bed Republic group, which brings together several top-of-the-range bedding brands manufactured in Europe: Sommeil & Tradition, Leonis, H.Republic, Many Reasons, Bed Republic and Pastel Literie.
The site aims to promote this portfolio of brands, highlighting their identity, know-how and complementary positioning in the bedding market.

The objective of this redesign was to transform a generic e-commerce site into an elegant, high-performance premium brand showcase. The site was redesigned to improve SEO, clarify the tree structure and assert a coherent, inspiring graphic & editorial identity.

Visit the website

Scope

  • Content strategy
  • SEO
  • Webdesign
  • Shopify

Customer & Date

  • Bed Republic
  • July 2025

My mission

Digital strategy & website creation

I supported the group in the strategic and editorial overhaul of the site, rethinking its architecture, tone and referencing to give it a real brand dimension.

My actions

  • Definition of Maison Couleurs' editorial and SEO positioning.
  • Complete overhaul of content: brand, category and product pages, with a UX + storytelling + SEO approach.
  • Creation of a conversion-oriented wireframe, integrating a fluid and intuitive user path.
  • Uniform tone of voice and harmonization of the group's six brands under a single editorial identity.
  • Optimized copywriting of metadata, FAQs and product descriptions, with a view to natural referencing and brand consistency.

Mobile first

Entirely designed with a responsive approach, the mobile version of Maison Couleurs guarantees a fluid, immersive experience on all screens.

Simplified navigation, enhanced product visuals and optimal legibility: every detail has been adjusted to preserve the site's elegance and reading comfort, even on smartphones. A premium experience, where design adapts to the user and not the other way round.

The results

This overhaul repositioned Maison Couleurs as a clear, elegant and credible umbrella brand, while reinforcing synergy between the Group's different entities.

  • A coherent editorial identity, aligned with the Group's premium values and European know-how.
  • A structured tree structure and content designed for SEO, promoting organic visibility.
  • A simplified user experience, enabling smoother navigation between brands and products.
  • A more assertive brand statement, combining the demands of the top end with the warmth of the Maison Couleurs tone.